Fact: Mobile isn’t the next big thing, it already is. More and more people rely on the mobile web for research and discovery. We use our mobile phones to do, well, pretty much everything.
Did you know that 40% of your visitors will leave your site and click on another search result if your site isn’t mobile compatible? Mobile traffic is on the rise, meaning mobile optimization has become more important than ever. It is extremely important to understand your mobile traffic better, analyze it and convert it.
People using their mobile devices to search the web have different searching patterns and different conversion patterns. Helping your mobile users complete your funnel and understanding the difference between a desktop user and a mobile user in more than just browser terms is key to higher revenue. In other words, simply using responsive design, isn’t enough.
Think about an actual clothing store (you know, the one’s you actually go in and try clothes on). From outside the store, you can see large banners advertising a current promotion and when you enter, friendly attendants ask how they can help.
Mannequins wearing the store’s latest styles are posed around the area to display the pieces in attractive ensembles.
All of these elements are designed to bring you into the store and encourage you to stay and shop. In fact, think about where the clearance items are usually placed. They’re at the back, so that you have to walk all the way through the store, eying the newest (fullprice/overcharged) items first. The goal is to draw you in and hook your interest, hopefully leading to a sale. Conversion optimization is the same sort of concept, only for online venues. With your website, you want the people who come to your landing page to stick around for a while and learn what your site is all about..
Once they discover what you have to offer, you hope they will take a bite and become revenuegenerating customers.
79% of Americans purchase online using their smartphone
Simply put, conversion optimization is the process of creating a funnel in which your client base increases because more website visitors are converting into paying customers. As you are most likely paying in one way or another to get traffic to your site, your next step should be working on getting your visitors to convert to sales.
Fortunately, it’s not just a guessing game. Conversion optimization is the process of using real data , proven techniques and market information to turn the people who are already visiting your site into real customers, and real customers means real revenue for you. When we talk about CRO, we’re talking about creating an engaging experience that encourages visitors to interact and to buy into what you have to offer. Like we said at the beginning, visitors are nice, but customers are nicer.
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